Project on Product Development from Bamboo and Fabric Scraps for Online Platform Sales for Circular Economy to Create Added Value in Ban Don Ngua Community, Don Ngua Sub-district, Borabue District, Maha Sarakham Province

ผู้รับผิดชอบ ให้ข้อมูล : Asst. Prof. Dr. Apida Runwat

ความสอดคล้องกับยุทธศาสตร์มหาวิทยาลัย : พันธกิจสัมพันธ์เพื่อการพัฒนาท้องถิ่นอย่างสร้างสรรค

แหล่งงบประมาณ : งบประมาณแผ่นดิน

กลุ่มเป้าหมาย : ชุมชน

Project Implementation Area : Ban Don Ngua ตำบล Don Ngua อำเภอ Borabue จังหวัด Maha Sarakham 44130

Project Duration: October 1, 2024 – September 30, 2026

Objectives :
1. Develop new products from bamboo and fabric scraps to be of high quality and competitive in the digital market. 2. Build knowledge in design, marketing, and business administration to strengthen business operational potential. 3. Increase opportunities to access new sales markets through online and offline platforms. 4. Increase entrepreneurs' income by 10% from original income. 5. Create a link between the community of handicraft and woven cradle entrepreneurs from fabric scraps to promote collaborative work in a cluster format.

กิจกรรมหลัก :
ต้นน้ำ :กิจกรรมที่ 1 การพัฒนาผลิตภัณฑ์
• สำรวจตลาดเพื่อกำหนดแนวโน้มและความต้องการ
• อบรมการออกแบบลวดลายใหม่โดยโปรแกรมคอมพิวเตอร์
• อบรมการออกแบบตราสินค้าที่เหมาะกับตลาดออนไลน์

กลางน้ำ : กิจกรรมที่ 2 การเพิ่มมูลค่าและสร้างการตลาด
• การเพิ่มมูลค่าด้วยตราสินค้า
• การใช้เทคโนโลยีในการส่งเสริมการขายผลิตภัณฑ์
• ถ่ายภาพสินค้า จัดทำคอนเทนต์ การสร้างเรื่องราว (Storytelling) เพื่อเพิ่มมูลค่า และโปรโมตผ่านแพลตฟอร์มออนไลน์
• การสร้างและพัฒนาช่องทางการตลาดออนไลน์สำหรับแพลตฟอร์มอีคอมเมิร์ซ
ปลายน้ำ : กิจกรรมที่ 3 การขยายตลาดและสร้างเครือข่าย
• การเข้าร่วมงานมหกรรมผลิตภัณฑ์ชุมชน เช่น งานแสดงผลิตภัณฑ์ในมหาวิทยาลัยและงาน OTOP เพื่อสร้างเครือข่ายและขยายตลาด
• การจัดกิจกรรมพิเศษ เช่น ไลฟ์สดขายสินค้า

Number of project participants: 55 people

Project Budget: 120,000 Baht

Results :
1. The community has new products with improved quality and added value that can genuinely compete and expand the market through online platforms. 2. The grassroots economy is uplifted, with entrepreneurs' income increasing, and the community can form strong clusters. 3. Helps reduce environmental problems by reusing fabric scraps and sustainably utilizing local materials, promoting a social-friendly circular economy.

Results society :
Economic Aspect: 1. Income Generation: Increase entrepreneurs' income in the community by at least 10% from previous income, by using online and offline marketing channels. 2. Value Addition to Products: Product development and branding for value addition help products have higher value and be more competitive in the market. 3. Creating New Business Opportunities: The community can develop products from local resources such as bamboo and fabric scraps into high-value goods in the market. 4. Strengthening the Circular Economy: Using waste materials to create added value helps reduce waste disposal and promotes sustainable production. Social Aspect: 1. Skills Development in the Community: Community members receive training and development in various skills, such as product design and the use of digital marketing technology. 2. Creating Community Linkages: The project strengthens collaboration among producers in the community, leading to a strong business network and cluster-based collaboration. 3. Creating Pride in Local Products: Developing and selling local products through online platforms makes the community proud of its products and builds confidence in the value of craftsmanship. Educational Aspect: 1. Promoting Learning: The community gains opportunities to learn and develop new skills that can be used to create businesses or for self-development. 2. Knowledge Dissemination: Training in various areas such as product design, branding, and the use of new technology helps reinforce skills and knowledge that can be further applied in other fields. 3. Participatory Education: The project provides opportunities for learning through hands-on practice, where community members learn from real-world experience in creating and selling products. Environmental Aspect: 1. Sustainable Resource Use: The use of bamboo and fabric scraps in production helps reduce the use of natural resources that may be depleted in the future and promotes the use of sustainable materials. 2. Waste Reduction: Using fabric scraps in production helps reduce the amount of waste from residual materials in the community. 3. Promoting the Circular Economy: The project supports efficient production and resource use, reducing loss and increasing the value of residual materials.

Participation :
Integration with Teaching and Learning (Specify courses and utilization methods): Course: 7000102 - Social Engineer for Community Development. Utilization Method: The project is used as a practical case study for students (Case Study) to learn how to analyze real community problems, practice the social engineering design process through participation with the Ban Don Ngua community. Students experiment with product design, brand creation, and online marketing, which enhances skills in system thinking, teamwork, and the application of academic knowledge for community development.

Project continuity :
1. Expand the development of new products to be more diverse and meet market needs. 2. Promote brand building and intellectual property registration for Ban Don Ngua community products. 3. Enhance the efficiency of the RMU Marketplace and RJ38 online platforms and link them with national e-Commerce platforms. 4. Integrate cooperation with the private sector and government agencies to support marketing, packaging design, and product distribution. 5. Further study and develop research on the Circular Economy to reduce resource use and create a development model that can be expanded to other communities.

Problems obstacles :
1. Community Participation: Although Ban Don Ngua community has been cooperative, there are time limitations at certain periods because most participants work in agriculture, leading to intermittent participation in some activities.

2. Digital Technology Usage: A number of participants still lack basic digital skills. This results in delays in learning about online marketing and the use of E-Commerce platforms, requiring additional time for teaching and follow-up.

3. Resources and Materials: The reuse of fabric scraps is limited in terms of the quantity and quality of the materials. Meanwhile, the development of bamboo products requires high-quality and well-prepared materials. If the materials are insufficient or not up to standard, the resulting products will lack aesthetic appeal and commercial value.

4. Project Duration: The limited duration of the project makes it impossible to fully extend to in-depth activities such as packaging development, copyright/trademark registration, and the creation of long-term market channels.

Improvement :
1. Flexible Activity Scheduling: Planning a training schedule that aligns with the free time of community members, especially after the harvest season, so that participants can attend activities completely and continuously.

2. Step-by-Step Digital Skill Development: Creating simple online platform usage manuals, along with setting up a team of mentors (both students and university personnel) to provide guidance after the training to build confidence for participants with limited basic knowledge.

3. Material Procurement Network Creation: Coordinating cooperation with local entrepreneurs, garment factories, or local farmer groups to continuously source quality and sufficient fabric scraps and bamboo materials for production.

4. Activity Extension in the Following Year: Developing a continuous project in the next fiscal year to advance knowledge in packaging design, branding, intellectual property registration, and long-term online-offline market network linkage.

5. Support from Network Partners: Collaborating with government agencies, the private sector, and local organizations to support knowledge, budget, and sales channels, making the project sustainable and scalable to other communities.

Suggestions :
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